CTR or clickthrough rate in Google AdSense is the number of clicks your ads receive vs the number of time the ads are displayed. If your your site has 100 pageviews and your ads receive 2 clicks, then your site’s CTR is 2%. CTR can be as low as 0.05% or it can be more that 20%. Optimizing your site to get higher CTR could help improve your Google AdSense earnings significantly. These are few things that you can do to get higher CTR for your sites.
CPC or Cost per Click in Google AdSense is the amount publishers are paid when a visitor clicks on the ads on their website. Google AdWords advertisers bid on …
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Google will reduce their pay to AdSense publishers than what advertisers bid for their ads if they think that a click of the ads does not provide much business …
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