Google Analytics is a great tool for web analytics. Its uses range from tracking the number of visitors to a site, to tracking effectiveness of online marketing campaign. One of the other feature of Google Analytics is to track earnings from Google AdSense program.
While Google AdSense has its own reporting tool, there are just things that Google Analytics can do better. This includes page-level details of earning tracking that is not available from the Google AdSense member page. Google AdSense reporting tools in the other hand has
Custom channel and
URL channel reporting option that’s not available in Google Analytics.
Both tools complement each other, and using them both would give better insight of your AdSense earnings and optimization strategy.
To start viewing Google AdSense data in Google Analytics, follow these steps.