Ad-blindness is a condition where a site visitor whether consciously or subconsciously ignore ads placed in a site. This can be caused by several factors, such as familiar and predictable ad placement spots.
There are few techniques that you can apply to reduce this effect to help you get more clicks from your Google AdSense program, though this can be applied to any other advertisement or Pay per Click (PPC) program you’re running on your site.
CTR or clickthrough rate in Google AdSense is the number of clicks your ads receive vs the number of time the ads are displayed. If your your site has 100 pageviews and your ads receive 2 clicks, then your site’s CTR is 2%. CTR can be as low as 0.05% or it can be more that 20%. Optimizing your site to get higher CTR could help improve your Google AdSense earnings significantly. These are few things that you can do to get higher CTR for your sites.
CPC or Cost per Click in Google AdSense is the amount publishers are paid when a visitor clicks on the ads on their website. Google AdWords advertisers bid on …
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There's no single solution when it comes to positioning your AdSense ads. The best place to position your AdSense ads is where the visitor's attention is focused. Visitors interact …
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Forums usually have a different layout as compared to regular websites. Forum visitors are also likely to be repeat visitors, which could have developed ad-blindness; the predictable nature of …
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Placing AdSense ad units in blogs is generally the same as placing AdSense ad units in other sites, focusing on places where visitors' eyes linger the most, though it …
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Placing AdSense ad unit in blogs is generally the same with placing AdSense ad unit in other sites, which is to focus on places where visitor’s eyes linger the most, though is a bit more difficult. This is because of the almost similar page format for most blogs and by being a regular visitor makes a visitor ad-blind, which is the predictable nature of the ads make the visitors (maybe unconsciously) ignore the ads.
So, instead of just normal strategy in AdSense ad units placement, add the following tips to the list;
Forum normally has different layout as compared to normal websites. Forum visitors are also likely to be repeat visitors, which over time could have developed ad-blindness; the predictable nature of the ads make the visitors (maybe unconsciously) ignore the ads.
The tips below will complement the AdSense unit placement strategy so repeat visitors will notice the ads more.
There’s no single solution when it comes to positioning your AdSense ads. The best place to position your AdSense ads is where the visitor’s attention is focused, and visitors interact with every site differently, depending on the type of site and how the navigation and features is arranged.
In general, there are some areas in a web page that visitor’s eyes and attention is focused to more than the other. By compiling and analyzing the data of visitor’s behaviour, Google itself came up with the following “heat map”.
While the heat map above was provided by Google for AdSense unit placements, it’s also applicable to any other PPC or affiliate ads. The heat map suggest that the darker the area, more likely it is for visitors to look at your ads, and the better your ads will perform.
From the diagram we can tell that the best performing ads are normally the one placed just before the main content of the site, and followed by other “above the fold” locations and the left sidebar.
Do keep in mind though, though this is how it generally works for most websites, it might work differently for you. The general rule is, place it where your site’s visitor’s are focused to, and that could always mean near your site’s content; which could be some widgets you have, article body, Youtube video, so on and so forth. Whatever it is, keep experimenting till you find the right spot. Also keep in mind to not overdo with your ad placement, and try to keep your site clean, uncluttered, and inviting.
