Ad-blindness is a condition where a site visitor whether consciously or subconsciously ignore ads placed in a site. This can be caused by several factors, such as familiar and predictable ad placement spots.
There are few techniques that you can apply to reduce this effect to help you get more clicks from your Google AdSense program, though this can be applied to any other advertisement or Pay per Click (PPC) program you’re running on your site.
CTR or clickthrough rate in Google AdSense is the number of clicks your ads receive vs the number of time the ads are displayed. If your your site has 100 pageviews and your ads receive 2 clicks, then your site’s CTR is 2%. CTR can be as low as 0.05% or it can be more that 20%. Optimizing your site to get higher CTR could help improve your Google AdSense earnings significantly. These are few things that you can do to get higher CTR for your sites.
Color plays quite a big role in affecting your AdSense performance and optimizing the color of your AdSense ad units could be the easiest thing to do to increase your revenue. While it might not seem like a big change, it could actually give a big effect in your AdSense clickthrough rate.
