Direct traffic is the type of website traffic where visitors come to your website directly, without being referred to by search engines or other websites. This type of website traffic also includes personal bookmarks and RSS feeds. Most webmaster pay less attention to direct traffic when running a campaign to increase their overall website’s traffic.

Direct traffic visitor is one of the most important type of visitor your website could get. To have specifically chosen to visit your website, it is the most targeted type of website traffic. Direct traffic visitors are also not affected by outside factors such as when there are changes in search engine ranking. They also respond well to you website’s offering, and tend to promote your website or content more than the other type of website traffic shall they find anything useful.