While you can find many Google AdSense success stories on the Internet, most people joining the program are far from successful. Average Google AdSense publishers earning can barely pay for their website hosting, let alone get rich by it.

Many sites and tutorials make it sound too easy to earn big from Google AdSense. While it is true that it's easy to sign up for the program and to earn from it, earning enough actually to make a living out of it sounds like just a dream.

This article tries to be realistic about making money online, particularly with Google AdSense.

Steps to increase Google AdSense income:

  1. Increase traffic.

    Your Traffic source and location matters

  2. monetize all channels.

    Adsense for Search: Add extra revenue source
    Place Ads between posts
    AdSense for YouTube.

  3. Increase pageviews, CTR and CPC.

    Revenue = Pageviews * CTR * CPC. It is the basic formula in Google AdSense. You need to have high values for pageviews, CTR, and CPC, or it wouldn't work well. You won't earn much if you don't have a high number of pageviews, CTR, and CPC.

    Pageviews are the most important element in Google AdSense. Without pageviews, there's no one to click on your ads. If your site has very low unique visitors/page views, you might need to focus on getting high enough pageviews before spending time optimizing the ads on your website.

    CTR or clickthrough rate is the number of clicks your ads receive vs. the number of times the ads are displayed. By this, it means that not everyone visiting your sites clicks on the ads you serve. There are many ways to optimize your sites to get higher CTR.

    CPC (cost-per-click) is the amount you get paid for every ad clicked by your visitors. The amount can be as little as $0.01, or more than $10. While this is determined by the amount advertisers bid on Google AdWords programs, there are ways to help you get the ads with high CPC served on your sites.

    Related: [DRAFT] How to increase website traffic

    Related: How to increase Google AdSense click-through rate (CTR)

    Related: How to increase AdSense Cost per Click (CPC) rate

  4. Treat it like a real job.

    Earning money from Google AdSense is no easy job. It requires you to be serious about it. Working on it for a few minutes a day and expecting to get a few thousand dollars of checks from the program every month doesn't sound realistic. To earn serious money, you need to be serious about it. Most successful people work on it a few hours a day, and many even take it as their full-time job.

  5. Be passionate.

    Google AdSense is a program that you can't see the results instantly. It requires some hard work bringing visitors to your sites and optimizing your site for the program. There is a lot of learning to be done in the process as well. Those without enough passion will find this frustrating and quit trying before seeing the results.

  6. There's no easy way around it.

    Many sites on the Internet offer products claiming to help you instantly earn from the program. These sites and products are mostly scams, as they try to employ black-hat or illegal methods, which is whether doesn't work, or will only get you banned by Google for violating their Term of Services. Playing by the book will ensure you a passive and high income, though it might be hard at first.

  7. Avoid mistakes, smart pricing.
  8. Keep experimenting, track etc.
  9. use other networks.